How I can help
Google's automation and AI tools have changed how campaigns get built, but not what makes them work.
Since the early days of paid search, success has come down to the same fundamentals: the right keywords, ads that speak to what people are actually searching for, and landing pages that make it easy to say yes. The platforms wrap those simple ideas in layers of complexity: targeting options, audience lists, bidding strategies, campaign settings and ad assets, each with its own quirks. I know them inside and out. I've applied these fundamentals across every kind of account, from global brands and enterprise programs to startups and mom-and-pop shops, so I can set realistic goals for your size and budget. And every change I make is driven by your data, not guesswork or the platform's default recommendations.
Google Ads audit
A one-time, top-to-bottom review of your account: wasted spend, conversion tracking, campaign structure, and what Google's automation is actually doing with your budget.
For DIY advertisers, or anyone unsure their agency is delivering.
Ongoing management
I run your search campaigns month to month: strategy, builds, bidding and testing, with a plain-English report on what you spent and what it brought in.
For businesses that want results without learning Google Ads.
SEO and site setup
Getting a new or underperforming website indexed and ranking: technical fixes, Search Console, page structure, and content built around what customers really search.
For websites getting little or no traffic from Google.
Other platforms and tracking
YouTube video campaigns and Microsoft Ads to reach Bing and Yahoo searchers, plus Google Tag Manager and GA4 setup so every platform measures the same thing.
Add-ons to any plan. See pricing
How I work
I only take on a handful of clients at a time, so every account gets senior attention.
A real, experienced human
Strategic decisions based on your data and my experience, with AI as a tool to dig deeper and move faster.
You work with me directly
No account managers in between. The person you talk to is the person in your account.
Month to month
No long-term contracts. Give new campaigns 60 to 90 days to ramp up, then judge the results.
You own everything
Your ad account, data and tracking stay in your name. If we ever part ways, you keep it all.
About me
Senior digital marketing and search strategist with 18+ years of experience across leading agencies and independent consulting engagements for some of the world's most recognized brands. Platform experience includes Google Ads (including Performance Max, Shopping and AI Max), YouTube Ads, Microsoft Ads, Google Tag Manager, Google Analytics 4, Google Search Console and Looker Studio.
Clients
Brands I've worked with, across agency and independent roles.
Nikon
Samsung
Canada Goose
Forever 21
Sealy
Blinds To Go
Barefoot Wines
Culligan Water
Rite Aid
Zelle
Brave Browser
CGS / BlueCherry
Weill Cornell Medicine
Delta Dental
eAssist Dental
Wiley
McGraw Hill
Manhattan GMAT
Construction.com
Time Out New York
Monster Jam
Disney On Ice
Ringling Bros.
Pricing
Flat, honest pricing, published upfront. No percentage of your ad spend and no long contracts. You pay Google directly for your ads, and you pay me a flat fee for the work.
Google Ads Audit
One-time review of a single Google Ads account. Very large or complex accounts are quoted separately.
$1,500 and up
- Account and campaign structure
- Search terms and wasted spend
- Conversion tracking and GA4 check
- Bidding and automation settings (Performance Max, AI Max, broad match)
- Ad copy and landing page review
- Written report with a prioritized fix list
- 45-minute walkthrough call
Essentials
For focused accounts: one business line, a handful of campaigns and simple tracking. Usually under $10k a month in spend.
$1,500 / month
- Search campaigns managed hands-on
- Ongoing keyword, bid and budget optimization
- Negative keywords and search term cleanup
- Monthly performance report
- 30-minute monthly call
- Email replies within one business day
Growth
For multiple products, services or locations, Shopping or Performance Max, and several conversion goals. Usually $10k to $40k a month.
$2,500 / month and up
- Everything in Essentials
- Performance Max and Shopping where they fit
- Ad and landing page testing
- Conversion tracking upkeep
- Live reporting dashboard
- Calls twice a month
Plans are matched to how complex your account is (products, locations, conversion goals and campaign types), not just your budget, and confirmed on your free consult. Had an audit? Start management within 30 days and get 25% off your first month.
Add-ons and extras
- Onboarding$750 one time, for new management clientsGoogle Ads conversion check and fixes, account cleanup and restructuring, so month one starts on solid ground.
- Microsoft AdsFrom $500 a month, added to any planYour search campaigns extended to Bing, Yahoo and Microsoft's network, often at lower cost per click than Google.
- YouTube AdsQuoted per campaignVideo campaigns on YouTube, from targeting and bidding to measuring what views actually lead to.
- Google Tag Manager setupFrom $750 per projectA clean Tag Manager setup with GA4 events, conversion tags and marketing pixels, so every platform measures the same thing.
- SEO and site setupFrom $2,000 per projectTechnical fixes, Search Console, page structure and content planned around what your customers search for.
- CustomQuoted per accountLarge or highly complex accounts, spend above $40k a month, or management across YouTube, Meta and other platforms.
Book a free consult.
20 minutes, no obligation. Tell me a little about your business and I'll reply within one business day to find a time.
Thank you!
Your request is in. I'll reply within one business day to set up a time to talk.
Questions
Is my ad spend included in the fee?
No. You pay Google directly for your ads, from your own account. My fee is only for the work, so I have no reason to push your budget up.
Is there a contract?
Management is month to month. If you want to stop, give 30 days' notice. Your account, data and tracking stay yours.
How fast will I see results?
Not overnight. Google's bidding needs time to learn from your data, so new or restructured campaigns usually take 60 to 90 days to ramp up. I'll show you what's improving along the way, and we'll judge results once campaigns have had time to settle.
Why a flat fee instead of a percentage of spend?
A percentage rewards spending more, not spending well. A flat fee keeps my incentives the same as yours: better results from the money you already spend.
What if my account changes?
If your account grows in complexity, like new locations, product lines or campaign types, we'll talk about switching plans before anything changes. No surprise charges.
Do you do free consults?
Yes. A free 20-minute call to hear about your business and tell you honestly whether I can help.